Who We Are

BlueCurrent is a specialist agency in China dedicated to communicating with the next generation and connecting China with the world, backed by the resources of an international network.

We believe in the power of young people to change the world for the better. We are committed to brands who want to foster youth innovation and imagination through authentic and impact-driven communications.

With a unique blend of data-backed insights, media and platform innovation, we help global businesses in China deliver effective communications with an online focus.


Gen Z – Evolving Social Media and Sports Preferences

February 14, 2022


The pandemic has brought all generations into the digital world to work, connect, socialize and be entertained. Members of Generation Z have lived their entire lives digitally, but as they come of age, they are cementing their status as purveyors of culture, drivers of consumer growth and are redefining the media landscape. Their lives are lived through social media, their lifestyles are defined by the content they consume and they are shaping cultural moments – such as in sports, lifestyle and fashion – from the comfort of their mobile devices.

In partnership with FleishmanHillard’s TRUE Global Intelligence practice, BlueCurrent China released a global study on Generation Z in China, Japan and the UK during Q4 2021. The report aims to understand how this generation is poised to engage with cultural moments through digital platforms, influencing how these moments are made.

Get In Touch

To find out more about BlueCurrent or to discuss your communications objectives
please contact Suki Zhao, Head of BlueCurrent China:

[email protected]


Room 3701, 1 Grand Gateway, 1 Hongqiao Road,
Shanghai, 200031